77 AI Agency vs Power Digital Agency
Power Digital is a strong choice for brands that want one agency to manage SEO, paid media, influencer, and PR under a single analytics roof via Nova. 77 AI Agency is the right call if your constraint is automation and AI infrastructure: support agents, lifecycle systems, and predictive analytics built into your ecommerce stack with a dedicated lead accountable to launch dates.
Pricing at a glance
| 77 AI Agency | Power Digital Agency | |
|---|---|---|
| Starting price | $4,999/month | Not published publicly |
| Mid tier | $9,999/month | Not published publicly |
| Enterprise | Custom | Contact for pricing |
| Free tier | None | None |
Feature comparison
| Feature | 77 AI Agency | Power Digital Agency |
|---|---|---|
| Custom AI agent builds | Yes | No |
| Support automation | Yes | No |
| Lifecycle and retention systems | Yes | Via managed email and SMS channels |
| Paid media management | Yes | Yes |
| SEO and content marketing | No | Yes |
| Influencer and PR | No | Yes |
| Proprietary analytics platform | No (custom-built per client) | Yes (Nova) |
| Published pricing | Yes | No |
| Dedicated project lead | Yes | Account team model |
| Ecommerce-only focus | Yes | Multi-vertical, ecommerce included |
| Time to first launch | 21 to 35 days | Not published |
When to pick 77 AI Agency
- Your biggest growth lever is automation: cutting support costs with AI agents, tightening lifecycle flows, or making paid media budgets predictive rather than reactive.
- You want a dedicated senior lead accountable to a launch date and commercial targets, not a rotation of account managers across dozens of clients.
- You need published pricing and a clear scope before a call, not a discovery process that ends in a custom proposal three weeks later.
- Your team already runs the brand channels and needs an AI infrastructure partner, not another managed service layer on top.
When to pick them
- You want a single agency owning SEO, content, influencer, paid media, and PR. 77 AI Agency does not manage those channels.
- You have a large internal marketing team that needs cross-channel analytics consolidated in a platform like Nova, and a build-it-yourself approach is not the priority.
Frequently asked questions
What is the core difference between 77 AI Agency and Power Digital?
Power Digital is a full-service growth agency that manages channels such as SEO, paid media, influencer, and PR, with performance data aggregated in their Nova platform. 77 AI Agency builds AI agents, automation systems, and predictive analytics inside your ecommerce stack. The distinction is managed channel execution versus built infrastructure.
Does Power Digital build AI agents or custom automation workflows?
Based on public positioning, Power Digital's AI investment centers on Nova, their proprietary analytics and forecasting platform. Custom AI agent builds, support automation, and lifecycle orchestration systems are not listed as core deliverables. Those are the primary offering at 77 AI Agency.
What does Nova do and how does it compare to what 77 AI Agency builds?
Nova is Power Digital's platform for cross-channel data aggregation, attribution, and forecasting. 77 AI Agency does not offer an off-the-shelf analytics platform. Instead, predictive analytics are built custom to your specific commercial targets, margin structure, and stack. If you want a unified dashboard across many managed channels, Nova is purpose-built for that. If you want predictive budget allocation or LTV modeling embedded in your own systems, that is what 77 AI Agency delivers.
Which agency is a better fit for a DTC brand doing between $5M and $30M in revenue?
It depends on the constraint. If you need more channels covered, SEO, influencer, content, Power Digital has the team for it. If your constraint is automation, leaky support queues, manual lifecycle flows, or paid media that lacks a predictive layer, 77 AI Agency is purpose-built for those problems and will move faster to a working system.
How does pricing compare between the two?
77 AI Agency publishes pricing: Starter at $4,999 per month, Growth at $9,999 per month, and custom Scale pricing for enterprise and multi-brand operators. Power Digital does not publish pricing. Expect a scoping and proposal process before seeing a number.
How quickly does 77 AI Agency launch compared to Power Digital?
77 AI Agency targets 21 to 35 days to first launch on Starter engagements and 30 to 45 days on Growth. Power Digital's onboarding and launch timelines are not published publicly, which is typical for larger agencies coordinating multiple channel teams.