77 AI Agency vs Tinuiti
Tinuiti is a strong choice if you run a large enterprise with a seven-figure ad budget and need deep channel specialists across Google, Meta, and retail media. 77 AI Agency is built for ecommerce operators who want AI infrastructure, automation, and paid media wired together with faster launch cycles and published monthly pricing.
Pricing at a glance
| 77 AI Agency | Tinuiti | |
|---|---|---|
| Starting price | $4,999/mo | Not listed publicly |
| Free tier | None | None |
| Pricing model | Fixed monthly retainer | Custom, contact for quote |
| Minimum ad spend required | None stated | Not published; enterprise-oriented |
Feature comparison
| Feature | 77 AI Agency | Tinuiti |
|---|---|---|
| AI-native system builds | Yes — agents, automation, predictive models | No — AI-assisted tools inside managed services |
| Paid media management | Yes — Google, Meta, core ecommerce channels | Yes — Google, Meta, Amazon, CTV, retail media |
| Lifecycle and retention execution | Yes — email, SMS, retention flows as a core workstream | Partial — primarily via channel ad products |
| Support automation | Yes — available as a dedicated workstream | No |
| Predictive analytics | Yes — LTV, CAC, contribution margin modeling | Yes — via Mobius platform at enterprise tier |
| Ecommerce-only focus | Yes | No — serves retail, D2C, and non-ecom verticals |
| Transparent pricing | Yes — published tiers | No — quote-based |
| Typical launch timeline | 21 to 35 days (Starter), 30 to 45 days (Growth) | Not published; enterprise onboarding typically longer |
| Dedicated project lead | Yes — from kickoff through launch | Account team model; dedicated contact varies by tier |
When to pick 77 AI Agency
- You want paid media, automation, and AI agents built as one connected system rather than separate line items across separate vendors
- You need a live implementation inside 45 days and want predictable monthly costs tied to defined workstreams
- Your growth levers are CAC, LTV, and contribution margin and you need systems that move all three, not just ROAS on a single channel
When to pick them
- You have a seven-figure annual ad budget and need deep specialists across Google, Meta, Amazon, connected TV, and retail media simultaneously
- Your brand is enterprise-scale and requires the team depth, institutional infrastructure, and cross-channel media coverage that a large holding-group agency provides
Frequently asked questions
How does 77 AI Agency's pricing compare to Tinuiti?
77 AI Agency publishes fixed monthly tiers starting at $4,999 with no hidden minimums. Tinuiti does not list pricing publicly and targets enterprise accounts with large media budgets. If cost predictability and scope clarity matter to your planning, 77 AI Agency is structured to make that easy from day one.
Can 77 AI Agency handle the same paid media channels as Tinuiti?
77 AI Agency runs paid media across Google, Meta, and core ecommerce channels as part of integrated workstreams. Tinuiti has wider bench coverage including connected TV, streaming, and retail media networks. If your roadmap requires simultaneous specialists on eight or more channels, Tinuiti's scale is relevant.
What does AI-native mean in practice versus what Tinuiti offers?
77 AI Agency builds systems that operate autonomously between human touchpoints: predictive LTV models, support agents, lifecycle automation triggered by real purchase behavior. Tinuiti's Mobius platform applies machine learning to media bidding and measurement, but the delivery model is still primarily human-managed agency execution.
Is 77 AI Agency only for smaller ecommerce brands?
No. The Starter tier fits a single focused workstream for a growing brand. Growth and Scale are designed for operators running multiple connected revenue lines, multi-brand infrastructure, or complex stakeholder environments. Scope drives the tier, not company size.
How long does it take to see results with each option?
77 AI Agency targets a 21 to 35 day first launch on Starter and 30 to 45 days on Growth. Tinuiti's onboarding timelines are not published; enterprise agency engagements typically carry longer ramp periods before full execution begins.
Which is better for retention and lifecycle marketing?
77 AI Agency treats lifecycle execution as a primary workstream, connecting email and SMS flows directly to paid media data and predictive models. Tinuiti's primary output is channel-level media performance; retention and lifecycle programs typically require a separate ESP or specialist partner alongside them.